|
Trademarks Management Business
a) Brand management
The Expo 2005-related symbols or registered trademarks were handed over by Japan Association for the 2005 World Exposition to GISPRI. Those trademarks include: “Morizo and Kiccoro,” the official mascot character (names, symbol images, nickname logotypes) and all related symbol marks, logotypes and the name of the Expo 2005 or “Love the Earth EXPO.”
b) Licensing of trademarks
We have licensed trademarks through the Master Licensee Office of the Aichi Expo 2005 (AMLO) established in ITOCHU Corporation in accordance with the standards set by its review committee. We granted free licenses for non-commercial events with pro-bono purposes or for public good, while we licensed onerously for commercial uses.
c) Approval for on-stage appearance of Morizo and Kiccoro
In accordance with the standards set by the review committee and through AMLO, we judged and authorized Morizo and Kiccoro’s on-stage appearances when appropriate as part of our brand management efforts.
d) Management and rental services of official photos and video images
GISPRI controls and manages still images and video images of the Expo 2005, Aichi Japan. As part of copyright control, these official photos and official documentary videos were rented out for specific uses that were duly reviewed and approved under our rental guideline.
|
|
Educational Development and Publishing
a) Production of a Morizo & Kiccoro with Fluvi animation film
GISPRI produced an animated film of Morizo and Kiccoro co-starring Fluvi, the official mascot of Expo 2008, in the form of a joint venture with Expoagua Zaragoza 2008, S.A. The film, a symbol of collaboration, was telecasted by both Japanese and Spanish broadcasting companies to promote the Zaragoza Expo 2008 and spread the philosophy of Aichi Expo 2005 as well.
b) Publication of The Expo 2005 -Miraienokakehashi (A Bridge for the Future)
GISPRI developed and published educational products such as The Expo 2005 -Miraienokakehashi (A Bridge for the Future), for elementary and junior high school students to learn about ecological initiatives implemented during the exposition. It is also downloadable from our website.
c) Publication of The Memoir of the Aichi Expo 2005
As part of efforts to remember all relevant stages from planning, preparing to implementing the Expo 2005, GISPRI published and distributed 2,200 copies of the Memoir of the Aichi Expo 2005, authored by Toshio NAKAMURA, Secretary General of the Japan Association for the 2005 World Exposition. The anecdotal book depicts a tortuous but rewarding journey to lead the success of the Aichi Expo 2005.
|
|
(1) International expositions
a) Zaragoza Expo 2008
We arranged various events to mark the JAPAN DAY on July 21 at Zaragoza Expo 2008. In close cooperation with the Japanese Government (METI and Japan External Trade Organization (JETRO),) GISPRI launched a series of projects to succeed and develop the basic philosophy of the Expo 2005.
1) International Symposium on Climate Change
GISPRI organized an international symposium on climate change and sustainable water in collaboration with the Government of Japan (METI and JETRO), UN Secretary-General's Advisory Board on Water and Sanitation (UNSGAB) and UN-Water at the Water Tribune in Zaragoza Expo on July 21, 2008.
2) Civic hands-on programs
During two weeks (July 14-28) centering on the Japan Day of July 21, 2008, GISPRI conducted a variety of programs at Zaragoza Expo. With about hundred Japanese participants from NPOs, civil organizations and others, GISPRI orchestrated a wide range of hands-on programs at El Faro (Lighthouse) pavilion in the Expo venue and appealed international visitors the beauty of Japanese water environment, challenges faced and our efforts to improve the water environment, in multiple formats such as exhibits, demonstrations and workshops.
3) Musical Performances
GISPRI presented an original child-friendly musical entitled “Manana” (meaning Tomorrow in Spanish) featuring Morizo and Kiccoro with Fluvi, the official mascot characters of Aichi Expo 2005 and Zaragoza Expo 2008, at Balcon de los Ninos in the Expo site, on July 22-24, 2008.
b) Shanghai Expo 2010
In an effort to develop the basic philosophy of Aichi Expo 2005, GISPRI dispatched senior officials to Shanghai, China, to exchange information about the status quo in preparing the coming exposition, stakeholders’ meetings and others, with Shanghai counterparts.
c) The BIE Travelling Exposition Tour
GISPRI worked in collaboration with Bureau International des Expositions (BIE, Paris) to help realize the Travelling Exposition Expo x Expos in FY2007.
(2) Domestic activities
a) Citizen Festa 2007
As part of the second anniversary event of the Aichi Expo 2005, we held a Festa 2007 entitled “Spread the Message of Aichi Expo 2005” on August 18-19, 2007, where forty citizen groups and general public participated in Oasis 21, Nagoya City, Aichi Prefecture.
b) “Morizo and Kiccoro Are Back!”-Eco Park 2008
As part of the third anniversary event of the Aichi Expo 2005, we co-organized a commemorative event in cooperation with Tokai Television Broadcasting Co., Ltd. at Oasis 21 and ASNAL Kanayama, Nagoya, Aichi Prefecture, on March 22-23, 2008. The event aimed to help people to think more about ecology in a friendly format with Morizo and Kiccoro as navigators.
|
|
(1) Expo 2005 Achievement Development Project
a) FY 2007 Grant Program
GISPRI accepted and adopted twelve applications for FY 2007 grant program through a review process by the Aichi Expo 2005 Achievement Development Project Review Committee.
b) FY 2008 Grant Program
GISPRI made public its adoption of eleven grant programs for FY 2008 grant program through a review process by the Aichi Expo 2005 Achievement Development Project Review Committee on March 31, 2008.
(2) EXPO Eco-Money Project
GISPRI conducted surveys to explore potential approaches to spread eco-point system that was demonstrated at the Aichi Expo 2005 by identifying: 1) potential of utilizing the eco point-current situations, major challenges and solutions; and 2) local responses to address climate change. The former subject was examined through hearings of twenty companies on the assumption that the EXPO eco-money project would be developed extensively. The latter was analyzed through questionnaires for municipal governments on the basis that local networks would be promoted.
|
